WHY WE BEGAN
Waring Brooke has two founding members: Samantha Brooke & Megan Turner, long-term friends who initially bonded over their love of the countryside, dogs and passion for business.
They decided that Sam’s skill sets in exceptional knitwear design, fashion and passion for quality, combined with Megan’s attention to detail, extensive business & sales experience and passion for customer service, complemented each other perfectly.
They embarked on a 2 year period of market research, raising finance, product design and testing. WARING BROOKE was then born. They took the plunge buying their own STOLL knitting machine and launching to the market in October 2017 at the Horse of The Year Show.
Company Director, Creative Designer
Samie is an award winning knitwear designer. She was scouted by top designer Alberta Ferretti at London’s Graduate Fashion Week in 2010, when she was nominated for a Visionary Knitwear award. Her career took off in Italy where she became Ms Ferretti’s Head Knitwear Designer on womenswear, working under the renowned label’s guidance for one year. On her return to the UK, Samantha freelanced selling both womenswear and menswear designs worldwide to elite fashion houses including Karl Lagerfeld, Hugo Boss and Armani. This led to Max Studio appointing her as Head Knitwear Designer, where her beautiful and technically advanced pieces increased knitwear sales. Running the department for five years, she saw samples through to production.
Drapers magazine has previously highlighted Samantha as ‘one to watch.’ Print and online publications WGSN, Knitting Magazine, Drapers, Knit Kicks, The Telegraph and Style Bubble have all featured Samantha’s innovative work. Her designs have been printed as campaign fronts in the pages of Vogue and Tatler magazines.
Company Director, Business Executive
Megan Turner has a wealth of experience in commercial business, sales, PR and marketing. More recently Megan has worked as the EA to the Duchess of Rutland, assisting her with the management of her commercial business and 16,000 acre Estate. Following the success of that role the Duchess promoted Megan into a new role running their large prestigious Game Shoot. Shoot sales significantly improved which led to a subsequent role for Megan as Business Development Manager for the Belvoir Castle events department, identifying opportunities to grow the business and improving sales.
Megan has a keen eye for detail and throughout her career has successfully organised country pursuits PR events in the UK and USA, private events which have featured in Tatler Magazine, managed film, photo shoots and had dealings with the press and high-profile clientele.
WHERE WE ARE
Based in rural Nottingham, we are a new UK brand in British made luxury knitwear designed for those who share our love of the outdoors and British countryside.
The studio where we design and make all our products is based on a BIOMASS power plant. Sustaining the countryside is important to us and an inspiration for each design.
We design and make everything ourselves using quality yarns and innovative design. We are passionate about the move away from fast fashion, bringing the focus back on quality and British made products, these themes are central to everything we do and the business we are building.